kbuild, deb-pkg: support overriding userland architecture

Usefull if building for sparc64 userland, because the
sparc and sparc64 userlands use the same 64-bit kernel,
making it impossible to always select the correct userland
architecture for the resulting debian package.

Might also be usefull, if you want a i386 userland with a amd64 kernel.

Example usage:
	make KBUILD_DEBARCH=i386 deb-pkg

LKML-reference: <alpine.DEB.2.02.1011051437500.13287@aurora.sdinet.de>
Signed-off-by: Asbjoern Sloth Toennesen <asbjorn@asbjorn.biz>
Reviewed-by: WANG Cong <xiyou.wangcong@gmail.com>
Acked-by: maximilian attems <max@stro.at>
Signed-off-by: Michal Marek <mmarek@suse.cz>